SEO Services in Singapore: Types and Benefits
Remember the last time you searched for something on the internet, did you click on the next page of the search of search results to find what you’re looking for? Your answer is probably no. This also seems to be the case for almost 90% of internet users. In fact, less than 10% of users will actually ever click on page 2 of any web results. If users don’t find what they’re looking for on the first page, they’ll simply change their keywords and search criteria. This is the reason why SEO is so important on your website.
SEO is short for Search Engine Optimization or how easy it is for a search engine to locate and eventually rank a particular website. Globally, there exist various types of search engines such as Yahoo, Bing, Google etc. However, among these search engines, almost 80-90% of searches are done in Google. More often than not, when someone says search engine, Google will always be the first one to come to mind.
Since SEO and its services deal with search engines, before we delve deeper into the types of SEO services and how they can benefit your website, it is first important to understand how a search engine works.
How does a search engine work?
Simply put, when you type a query on your search bar and press enter, the search engine scours the world wide web to find web pages and index them in their catalogue. Similar to an index you find in textbooks, indexing lists every single topic discussed in the book and its location on the book. With this same concept, this is pretty much how a search engine and their indexing system work on the web and the search engine ranks websites depending on numerous criteria.
Why are SEO Services important for my website in Singapore?
According to Healthmark.sg an SEO company specialized in Medical SEO and located at 31F, 9 Temasek Boulevard Suntec City Tower 2 in Singapore on a typical search engine results page, the top three organic results almost always get 70% of all the clicks and traffic. Organic results simply mean that these websites aren’t paid at all, but they show up on the search results as they have done a great job telling Google that their website is about or highly relevant to this specific query. Typically, there are about ten organic results on one page.
Around 35-40% of clicks will go to the top organic listing, between 15% and 20% for the second spot and the third position will usually get about 10% of the total clicks and visits. This is why it is important to make sure that your website is among the top-ranking websites on Google and other search engines. Having a prominent rank in the search results increases your website’s visibility and let users and potential costumers be aware of your brand which can lead to an increase in your revenue. The good news is SEO services does this specific job for you. This is why everyone with a website should care about SEO and the services they offer.
What are the different types of SEO services?
The next section presents the mechanism of SEO types as well as their pros and cons.
- On-page SEO
This type of SEO service works by simply telling the search engine and the searcher that your website has everything that they are looking for. On-page SEO makes sure that your website has all the indicators that a search engine looking for. In short, your website has all the right keywords.
On-page SEO is easier to deal with because most of the changes needed are within your control. For instance, all you need to do is create compelling and engaging content. You only have to make sure that your site has the right keywords in it. The keywords should be found in the title, in the body, int the image descriptions, etc. The right keywords and optimization techniques, you will be a few tweaks away from seeing substantial improvements with your traffic without writing new content.
On-page SEO and dealing with SEO services in general, can take time and can be a little frustrating when you’re not seeing results fast. But when done properly, the results from SEO services can last months or years depending on the topic, product or service that you have.
- Off-page SEO
This type of SEO works by making sure that other websites are linking back to you. These are called backlinks.
Backlinks or also called inbound links, incoming links or one-way links ensure more traffic and visibility for your website as other related websites link your site to theirs. Websites with backlinks tend to have higher ranks in search engine results.
Off-page SEO is a little bit out of your control because you’re relying on other people to believe that your site is worthy of a link. Backlinks also cost you a lot of money as these websites are purchased.
How can SEO Services help my website go on the first page of search engine results?
- SEO services make your website relevant.
If you want search engines to show your website first, SEO services make sure that your website is exactly what the searcher is looking for when they’re browsing the internet. Google uses different sets of algorithms and criteria to determine which websites are relevant. Good SEO services can cover the most important factors and criteria set by a search engine and give your website a good fighting chance to be seen and eventually rank high.
- SEO services in Singapore make sure that your website is helpful and useful.
When a user clicks on your site, good SEO services ensure that the information the searcher is looking for is instantly found on the site. Think about the last time you clicked on a page that you thought had the answers, but turned out giving you a hard time finding what you’re looking for? Did you stick around?
Most likely you just clicked back and looked for the answer on a different website. SEO services make sure that your website is helpful by arranging the answers for a particular query in a and meaningful and useful way so it is easier for readers to find what they are looking for and have a great experience with your website whatever device they are using.